About us

The key is a smartcard that stores electronic tickets for use on bus and rail services operated by The Go-Ahead Group. 

Go-Ahead has developed into one of the UK’s leading providers of passenger transport since forming in 1987. Employing around 23,500 people, we deliver high-quality and locally-focused bus and rail operations. 

Go-Ahead carries more rail passengers than any other operator in the UK and over one billion passenger journeys are made on our rail and bus services each year.

Our companies

  • Brighton&Hove

    Our buses run on an intensive network of local routes serving Brighton and Hove from Steyning and Shoreham through to Newhaven, as well as longer distance routes to Eastbourne, Lewes, Ringmer and Tunbridge Wells.

    About Brighton & Hove
  • Bluestar

    Our network of bus services makes Bluestar the main inter-urban bus operator in southern Hampshire. We link Southampton with Winchester, Eastleigh, Romsey, Hedge End, Totton and the Hythe & Waterside area.

    About Bluestar
  • Go North East

    Our services stretch from the Northumberland coalfield towns of Ashington and Blyth to the ports at Middlesbrough and Stockton on Tees, to the the coastal city of Sunderland and to the foot of the Pennines.

    About Go North East
  • Great Northern Railway

    Great Northern connects King’s Lynn, Cambridge and Peterborough, via Stevenage and Welwyn Garden City with London King’s Cross.

    About Great Northern Railway
  • London Midland

    We provide train services through the heart of England from London in the south, to Birmingham in the midlands and Liverpool in the north west.

    About London Midland
  • Metrobus

    We operate the successful Fastway service, a partnership that involves West Sussex County Council, Surrey County Council, Crawley Borough Council and Gatwick Airport. Fastway links Crawley to Horley, serving Gatwick Airport.

    About Metrobus
  • morebus

    We operate quality bus services across Bournemouth, Poole and the surrounding area with a fleet of over 160 vehicles.

    About More Bus
  • Oxford Bus Company

    We operate a network of services in the city, taking passengers to London and the London airports. We also run the BrookesBus service in partnership with Oxford Brookes University and the park&ride service which connects five car parks to the city.

    About Oxford Bus
  • Plymouth Citybus

    We operate a modern fleet, and provide the local service for Plymouth customers. We employ 443 staff and carry over 14 million passengers a year.

    About Plymouth Citybus
  • Salisbury Reds

    Our buses were first introduced in 2008 and more recently the popular cross-county X3, X5, X7 and Activ8 routes have been revamped, with increasing numbers of customers finding them a simple, convenient way to travel for work, shopping and

    About Salisbury Reds
  • Southern Railway

    We provide train services for commuters, airport users, business travellers and leisure travellers in south London, between central London and the South coast, through East and West Sussex, Surrey and parts of Kent and Hampshire.

    About Southern Railway
  • Southern Vectis

    We run the local buses on the Isle of Wight. Our routes connect most parts of the island to all major towns. Buses are frequent with some routes running through the night. Our latest buses have full air-conditioning and plenty of space inside.

    About Southern Vectis
  • Thameslink Railway

    Thameslink operates services to and from London between Bedford and Brighton via Luton and Gatwick Airport, and between Luton/St Albans/Kentish Town and Wimbledon/Sutton/Sevenoaks

    About Thameslink Railway